Photographs by Sahej Rahal & Aditya Mehta | Text by Aditya Mehta
Here are some lessons The Indo-German Chamber Of Commerce can keep in mind while organizing Mumbai Oktoberfest 2012. The 1st Mumbai International Beer Festival (2011) was a winner all the way!
5) Have many different beers for people to choose from. The event revolves around beer, so don’t just be all about pushing the brands that are sponsoring the event. Allow people the freedom to select the beers they want.
4) Announce well in advance which beers are going to be served; people need to know what they’re going to be drinking so they can decide if they want to attend your event. They’ll be coming to drink beer, not to stare at your tits.
3) Good beer is expensive and people will be paying through their ass for it, so keep the prices as close to beer shop rates as possible. Nobody gives a shit that you’re a nonprofit organization.
2) Organize the event in such a way that there isn’t a stampede when people want drinks.
1) If you run out of good beer, don’t bring in the Kingfisher van.
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