Shahid Kapur and his friends Meiyang Chang and Vir Das get an opportunity to go to Bangkok thanks to a friendly smuggler, where they get their first taste of easy money. Anushka Sharma, whom the trio has met in Bangkok, joins them and the four hatch a flawless plan to import shoes into India without having to pay duty. The plan works beautifully for some time, and then the Indian government cuts down import duty on foreign goods, forcing them to think of another way to make money.
The four go to America and execute another brilliant plan, and then another, till they have money to blow. Karan (Shahid Kapur) loses money in casinos, Chandu (Vir Das) spends it on hookers, Meiyang Chang (Zing, who is already showing the early signs of alcoholism) gets wasted almost every night, and Bulbul (Anushka Sharma) sulks and wonders why things are going wrong.
Things hit an all-time low when the four start fighting amongst each other, and the company breaks up, leaving Shahid Kapur alone to face the cops who are closing in fast on them.
After spending six months in jail, Shahid turns into a honest man and starts working for his uncle Jazz (Pavan Malhotra). The uncle’s business is about to hit rock bottom, when Shahid takes matters in his hands and turns the graph upwards with the help of his friends.
Parmeet Sethi impresses with his story, screenplay, dialogue and direction. The story is fresh, and the screenplay and direction make Badmaash Company a highly engaging watch. The only problem with it is that it stretches out for what seems like almost three hours. The three songs weren’t needed at all, and the film would’ve been a very exciting watch had it been only 90 minutes long. All the actors have got good roles, and they all add to the movie.
There are really some funny scenes – the four trying to communicate with an official from Reebok, and Vir Das making fun of Meiyang Chang’s chinky looks. And a good bit of smooching; the parents who brought their little ones in for a Shahid Kapur flick expecting some chocolate boy stuff must’ve not been sure which way to look. The best scenes in the movie are of how the four execute their plans and get away with conning people every time.
Either way, Badmaash Company manages to hold your attention despite the minor inconsistencies and the few attempts to send out messages. Badmaash Company is a good watch.